It’s no secret that I love NOW Foods, + have been using their products for years… whether it be their natural + organic beauty products (they have lots of great DIY ingredients, BTW), their natural + organic foods, or their vitamins + supplements. I love that most health food stores carry them, + that they’re always reasonably priced. Check out some of my reviews here, + read on to find out why I love them so much! PS – I had no idea this brand had such an incredible story.

NOW has been a family-owned natural products manufacturer for more than 50 years, + is dedicated to providing customers with a comprehensive approach to wellness by offering more than 1,400 high-quality, natural + affordable products, including… functional foods, supplements, health + sports nutrition products, beauty products + essential oils.

NOW was founded in 1968 by Elwood Richard, with the goal one goal in mind… making healthy + affordable quality products accessible for everyone. Still owned by the Richard family today (more than 50 years later!) – NOW is one of the largest, independent manufacturers of natural products in the U.S. health food store channel, + remains committed to its mission to empower people to lead healthier lives. Read more about NOW’s History here!

Natural has been the cornerstone of NOW, since the beginning. Natural products (as NOW defines them), are safer + more effective than products made with ingredients not found in nature. While there are definitely some inherent challenges with the manufacturing of natural products – NOW adheres to its strict standards when assessing whether ingredients are compliant (to their definition)… including supplier audits + requirements, + comprehensive, in-house, analytical testing in one of the most advanced labs in the industry… using nature-identical ingredients when necessary. Read more about their story here! 

NOW performs more than 16,000 tests on raw materials + finished products each month to make sure all products are safe from adulteration, contamination, + ingredient substitution. Their industry-leading Quality Control + Quality Assurance programs guarantee that what’s on the label is in the bottle or package, + NOW goes beyond required GMPs (Good Manufacturing Practices) to ensure it brings pure + effective natural products to market.

NOW products bear a variety of certifications + seals that not only underscore the brand’s commitment to responsible manufacturing, but ensure it’s producing safe + effective, high quality products. They adhere to the Good Manufacturing Practices (GMPs) program from the Natural Products Association (NPA), as well as the U.S. Food + Drug Administration’s Current Good Manufacturing Practices (CGMP) program.

NOW is also certified via Underwriters Laboratories (UL) to ensure quality control + regulatory compliance testing for its dietary supplements + natural cosmetic products. NOW Sports products are I certified via Informed-Sport / Informed Choice for lot-by-lot third-party testing for more than 220 banned substances. NOW also performs its own in-house steroid testing to be absolutely sure that its sports nutrition products are pure + safe. And 100% of NOW’s food brands are all non-GMO, as well. See a list of ingredients NOW won’t use here. 

As one of the natural products industry’s largest manufacturers, NOW is very much aware of its potential impact on the environment. They employ a variety of innovative methods + initiatives to minimize their  carbon footprint + including the use of recyclable packaging materials – saving 12,000 trees annually!

With more than 1,400 natural products in its inventory, packaging materials are a major component of its manufacturing operations. Whether it’s a food, a supplement, a natural cosmetic or an essential oil, each product NOW offers has unique characteristics that require a specific type of packaging.

However, even despite their best efforts, there are some packaging materials that simply aren’t recyclable. For those… NOW has partnered with TerraCycle to divert their flexible packaging from landfills. NOW’s Recycling Program enables consumers to recycle their toothpaste tubes + flexible food + supplement pouches — items currently not accepted by most local, municipal recycling programs. Get all more deets about NOW’s Recycling Program + sustainable practices here! 


NOW offers FREE US SHIPPING for orders over $50, + $5.95 for all other orders using Standard Shipping (within the continental 48 states).  NOW does ship to Alaska + Hawaii, but  does not ship Internationally or to U.S. territories. Get more info about their Shipping Terms here. 


NOW will give you a full refund for returns made within 30 days of purchase for new + unopened items purchased through nowfoods.com, – you just have to pay for Return Shipping. Damaged + incorrect items can be returned within 30 days, at no additional cost. Get more info about NOW’s Return Policy here.

Get $10 OFF Orders $40+ at NOW FOODS, until 12/31/19 with code GGNOW10!

Ever tried any of their products? Let us know in the comments below!

FTC Disclosure | Products provided. May contain affiliate links. All opinions are my own.
FDA Disclaimer | Statements not evaluated by FDA. Products not intended to diagnose, treat, cure or prevent disease.

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